About Me
Marketing professional with 8+ years of experience in strategic and performance-driven roles, combining marketing execution with data analysis to drive business growth.
I specialize in lead generation, funnel optimization and customer retention through multi-channel strategies, with hands-on experience in Google Ads, Meta Ads, GA4 and Looker Studio.
My approach is simple: turn data into actionable insights that improve performance and drive measurable results.
Expertise & Skills
Expertise
🧭Marketing Strategy ●●●●●
📊Marketing Analytics ●●●●○
✏️Ad Creative Development ●●●●○
🧲Lead Generation ●●●○○
🔽Funnel Optimization●●●○○
🔁 Customer Retention ●●●●○
Hard Skills
🎯Google Ads ●●●○○
📱Meta Ads ●●●●○
📊Google Analytics 4 ●●●○○
📈Looker Studio ●●●○○
🌐WordPress ●●●●○
🔍SEO ●●●○○
🧩Adobe Creative Suite ●●●○○
🤖AI-Assited Marketing ●●●●○
🗂️ERP & CRM ●●●●●
Soft Skills
🧠 Strategic Thinking
🧩 Problem Solving
💬Communication
🔄Adaptability
🎯Attention to Detail
👤Self-Management
👥Collaboration
📅Planning
💡Creativity
These represent my current level of expertise. I maintain a continuous learning mindset and constantly refine my skills through practice and ongoing learning.
Case Studies
Selected projects and marketing strategies with real business impact
Vignatti Electricidad
Brand Visibility & Local Awareness Strategy
- Meta Ads campaigns
- Local positioning
- Brand visibility
Result:
Improved Brand visibility and local presence
Grupo Criolani
Multi-brand Marketing Strategy
- Multi-channel campaigns
- CRM segmentation
- Google & Meta Ads
Result:
Better targeting and improved campaign performance
Customer Retention Strategy
CRM & Lifecycle Marketing
- Audience segmentation
- Retention campaigns
- Customer journey optimization
Result:
Increased repeat clients and engagement
Machinery Exhibition
Event Marketing & Lead Generation
- Event planning
- Brand presence
- Lead capture
Result:
Increased brand awareness and leads
Certifications
Professional training and certifications in marketing and analytics
Explore my work
Here are some of the projects I’ve worked on, which reflect my professional experience.